As an adviser, your primary goal is to create spreads that captivate your audience and effectively communicate your content. At the heart of this challenge lies the art of visual hierarchy – the strategic arrangement of graphic elements to guide readers through the information. In our latest training video, Elizabeth Luna, the former yearbook adviser for Athens Drive Magnet High School, shared invaluable insights on leveraging hierarchy to craft yearbook spreads that engage and inspire. From understanding the importance of hierarchy to mastering the three pillars of size, space and color, this training video will equip you with the essential tools needed to elevate your yearbook design and leave a lasting impression on your readers.
Understanding the Importance of Hierarchy
Visual hierarchy refers to the strategic arrangement of elements on a yearbook spread, guiding readers through the content. Luna emphasizes the importance of getting the hierarchy right to avoid two common pitfalls: a confused audience and a disengaged audience.
When hierarchy is lacking, readers can become overwhelmed and unsure of where to focus their attention. Alternatively, they may simply disengage and move on, finding the content too challenging to navigate. The goal is to create an engaged audience – one that is drawn in by the design and eager to explore the full breadth of the yearbook spread.
The Three Pillars of Hierarchy
According to Luna, the three primary elements used to establish hierarchy are size, space and color.
- Size: Larger elements naturally draw the eye first, making them the most dominant features on the spread.
- Space: The amount of space between items can help differentiate levels of importance, with generous spacing creating a sense of hierarchy.
- Color: High-contrast colors have the power to draw the reader’s focus, while lower-contrast hues can be used to de-emphasize certain areas.
Achieving Whole Spread Hierarchy
Luna recommends aiming for three to four distinct reading levels on a yearbook spread, creating various entry points for your audience. The primary driver of whole-spread hierarchy is size, with the largest elements becoming the top-level points of interest.
She provides spread examples through her presentation showcasing how designers have used size, space and color to guide the reader’s journey through the content.
Hierarchy Within Individual Blocks
While establishing hierarchy at the spread level is crucial, Luna emphasizes the importance of also creating hierarchy within individual blocks or modules. This is what will truly set your yearbook apart, keeping readers engaged as they explore the finer details.
Within these smaller sections, size, space, color and typeface weights become the key tools for maintaining reader interest. Elizabeth shares examples from Athens Drive, demonstrating how different photo sizes, overlaps and color treatments can craft a cohesive hierarchy that draws the eye through the content.
The Role of Sidebars and Modules
Sidebars, infographics and other modular content pieces play a vital role in the hierarchy of a yearbook spread. Elizabeth stresses the importance of establishing basic rules for fonts, sizes and color schemes before developing these elements.
She provides a detailed example of a quote module, showcasing how hierarchy can be built through the strategic use of size, color and typography. The key is to create a set of rules that can be consistently applied across different sidebar and module designs, ensuring a cohesive and engaging reading experience.
Get Started With Our Training Video
Mastering visual hierarchy is a crucial skill for yearbook designers. By leveraging the power of size, space and color and incorporating thoughtful typeface choices, you can guide your readers through the content, ensuring they absorb the most important information and remain engaged throughout. Following these principles can help you create yearbook spreads that stand out and leave a lasting impression on your audience. Access the full training video to share with your staff. Be sure to add a layer to your lesson with our multiple-choice Google Form assessment in the description of the video. Happy designing!
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